WALTHAM, Massachusetts (AP) –There is a rising trend amongst adults across the U.S. They are calling it the “store local” movement. They, adults 18-40, mostly urban, are preferring to store their locally made and purchased goods in locally owned storage facilities. “It just makes sense, you know?” local hipster Florence Perlman says, “We usually hit up our local self-storage unit after brunch on the weekends.” And there are plenty of numbers to back up the claim that it makes sense. A recent study has found that the local retailers return an average of 52 percent of their revenue to the local economy, compared with just 14 percent for the chain retailers. And the same goes for storage facilities across the nation.
In the Watertown, Newton and Cambridge area, Storage Plus has noticed an increase in storage customers more conscious on who they are storing their possessions with. Storage salesman Claude Weesterveldt says, “A lot of customers are looking for the local experience, they want to see where the storage units were built, and meet the guys that actually built the units. I hate to throw the word renaissance around, but that’s exactly what it is for this industry.”